VTG Calzado Canada "Mexico Calza Canada" Keychain Ad Shoe Store Astrology Rare

Description

VTG Calzado Canada "Mexico Calza Canada" Keychain Ad Shoe Store Astrology wheel. On one side of the keychain is a wheel of all 12 astrological signs. On the other side looks like an artful depiction of various symbols of luck and superstition, such as the number 13, an upside down horseshoe, a palm which might symbolize palm reading, etc. Lots to look at in this medallion key fob.
Rare and hard to find advertising collectible from a titan of Mexican industry, a network of department stores which was the pride of Mexico and Mexican production. It went out of business in 2002, analysts say... because NAFTA opened the door to cheaper imports. Own a bit of Mexican pride, and an important chapter in Mexican economic and business history.
Given the horoscope theme I'm guessing it is from the 1960s. Has brown and an area of slight green tarnish. Overall good condition, see close up photographs. Condition is "Used". Shipped with USPS First Class.